Jeff Lee

I’ve had the uncommon freedom to be able to choose what I love and change what I do. From law to business, beauty to baseball, I could not be more fortunate in having the privilege and wherewithal to move through vastly different worlds. The unapologetic pursuit of excellence, every day and in everything, stems from that gratitude.

— Jeff Lee

“Alex Rodriguez said to me, ‘I don’t care about all your degrees. You’re the only person who’s worked out at all 106 Equinox gyms in the world. That shows me you always finish a job.”


Jeff builds brands around missions, not individuals. As CEO and COO of high-growth, diversified ventures, he has led teams to punch above their weight in beauty, media and M&A. Jeff regularly lectures on reputation, ethics and leadership at the MBA programs of Stanford and Wharton and the law schools at Yale and Harvard.


In 2016, GQ dedicated its feature profile, “Mr. Miss Universe,” to Jeff’s long career training the world’s most competitive beauty queens from Albania to Malaysia. He has since embarked on a mission to democratize beauty, and “make makeup fun again,” with his newest venture DIBS, which launched in September 2021 to acclaim from Vogue, Glamour and Byrdie.


A helping hand from a college friend led Jeff to turn his life around from adolescent obesity to committed fitness advocate. A NASM-certified CPT, Jeff is the only member to have worked out at all 106+ Equinox gyms worldwide, and regularly collaborates with leading athletic wear brands and concepts.



DIBS: The New Beauty Status


Mr. Miss Universe


Every Equinox Ever